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The communications team and office of external relations oversee media outreach on behalf of the Moody College of Communication and its departments and units. All outreach to reporters and the media (including pitches and news releases) regarding official administrative programs and policies should be routed through the communications team. The communication team uses a range of strategies and tactics to tell the Moody College of Communication’s story to a variety of audiences throughout the world.

 Products and Services

  • News Releases: We distribute news releases about research, high-profile speakers, exceptional grants/awards that have a news angle and other important news involving the Moody College of Communication to targeted reporters (http://moody.utexas.edu/news).
  • News Tips: When a faculty member has expertise about a breaking news story, we may prepare a “news tip” that alerts reporters.
  • Experts Guide: Reporters looking for Moody College experts on specific topics can find lists here: http://www.utexas.edu/opa/experts/.
  • Op-Ed Pieces: We provide editing and placement assistance to faculty interested in writing opinion articles.
  • Feature Stories: We promote feature stories on the Moody College website, The University of Texas at Austin homepage and social media. We also send stories to targeted reporters, as appropriate.

  • Media Requests: We respond to targeted/relevant media requests. Please let us know if you receive a media request. Here are some tips for handling print and broadcast interviews:
    • Contact us with any questions or concerns about how to respond.

    • Take time to gather your thoughts.

    • Decide on a few key points you'd like to convey, and have factual and anecdotal examples ready to share.

    • Anticipate difficult questions, and instead of saying "no comment," explain why you can't or won't answer the question.

    • Give short, jargon-free answers to help reporters who tend to use short quotes and sound bites.

    • Remember that nothing is "off the record". Anything you say could end up in the news.

    • Don't hesitate to ask reporters if you can verify information or quotes.

    • If a reporter makes a major mistake, call the publication and ask for a correction. If you have any concerns about whether the issue should be pursued, contact us.

  • Social Media: We work to engage journalists and key publics through several social media platforms, including:

  • Media Metrics: We compile news clips as part of a monthly media metrics report, and we also catalog positive coverage here https://delicious.com/UTCommunication.

  • Online Events Calendar: To add an event to the online calendar, follow the instructions at Event Calendar.

The Role of Faculty

Why participate in media relations, website stories, etc?

  • Strategic Plan: Enhance your institutional reputation
  • New knowledge to disseminate
  • Influence the debate, the conversation
  • Peer visibility
  • Visibility --> Grants
  • Career Development

How to get involved?

  • In your field – what is being covered in the news? (identify two topics)

  • What should people be concerned about?

  • What’s your opinion of it?

  • Who/what could be important?

  • What’s possible because of it?

  • Next steps: what topics will be covered in the news in the next few weeks, next few months?

  • What are you working on? If you have a journal article that’s about to be published, try to let us know at least three weeks in advance.

  • What can you comment on?

  • What would be a good story in your field?

 

If you have something you’d like to publicize, try to let us know at least two weeks in advance so that we can pitch the story to University Communications for university-wide distribution, conduct interviews, write a news release, receive approvals and tailor a media distribution list.

 

View archive of past media mentions at:
https://utexas.box.com/mediamentions

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