The school’s new branding system strongly encourages the adoption, whenever possible, of the primary logo on its own to create a powerful, unified brand identity that supersedes any individual program.
Do not manually type the logo. Always use the artwork files that are provided in the download section.The logos below must be represented exactly as shown. If any of these parts are not present, the logo (lockup) is incomplete. Refer at the usage section for additional information. |
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There are three expressions of the primary logo designed for different purposes
Primary Logos
FORMAL
The formal logo is the preferred form to use whenever possible.
It is made up of three parts: 1. the shield; 2. the formal university name; and 3. the official name, McCombs School of Business.
INFORMAL
The informal logo is for digital and promotional materials. It is not allowed for print.
It is composed of two elements: 1. the shield with “Texas;” and 2. the school’s shorthand name “McCombs.”
STACKED
The stacked logo is for digital and promotional materials. It is not allowed for print.
It is composed of two elements: 1. the shield with “Texas;” and 2. the school’s shorthand name “McCombs.”
Secondary Logos — Program, Center, Initiative, and Department Logos
Academic programs, Business Options, and the Alumni Network have customized secondary versions of all three of the new logos (formal, informal, and stacked). They are the only groups that have a customized stacked logo for marketing and promotional purposes.
Departments, centers, and initiatives have customized secondary versions of two of the new logos (formal and informal). Because they have such a variety of special situations, these groups do not have a customized stacked logo for marketing and promotional purposes, but instead are encouraged to use the primary stacked logo in combination with a type treatment following the approved system described in our logo guidelines. This allows them maximum flexibility to customize each of their individual marketing pieces to the specifics of each project.
Staff offices do not have customized secondary logos. Staff offices must use the primary logo for all purposes — print, digital, and promotional. They may create customized materials by combining any of the three versions of the primary logos with a type treatment using the approved system described in our logo guidelines.
SECONDARY FORMAL
The formal logo is the preferred form to use whenever possible.
Both the formal horizontal and vertical logo options are made up of three parts: 1. the formal McCombs logo; 2. a hairline divider; and 3. one of the school’s standardized naming conventions for programs, centers, initiatives, and departments.
The secondary version with the hairline and program text underneath can be used on student backpacks and on some other select items like cups/mugs and notebooks.
HORIZONTAL
VERTICAL
SECONDARY INFORMAL
The informal horizontal and vertical logos are for digital and promotional materials. They are not allowed for print.
These logos are composed of three elements: 1. the informal McCombs logo; 2. a hairline divider; and 3. one of the school’s standardized naming conventions for programs, centers, initiatives, and departments.
The secondary version with the hairline and program text underneath can be used on student backpacks and on some other select items like cups/mugs and notebooks.
HORIZONTAL
VERTICAL
SECONDARY STACKED
The stacked logo is for digital and promotional materials. It is not allowed for print.
This logo is composed of three elements: 1. the informal McCombs logo; 2. a hairline divider; and 3. one of the school’s standardized naming conventions for programs, centers, initiatives, and departments.
The secondary version with the hairline and program text underneath can be used on student backpacks and on some other select items like cups/mugs and notebooks.
Logo Plus Type Treatment
Type treatments may be used to emphasize a program, center, event, marketing message, staff office, center, certificate, etc. with either primary or secondary logos for print, digital, or promotional purposes. This allows for maximum flexibility for all McCombs entities.
Type treatments may not appear “locked up” with a primary logo. In other words, type treatments should be separated far enough from a primary logo that it doesn’t look like they are a part of it.
Type treatments should be in university/McCombs branded fonts or their substitute, and may not appear to be their own logos.
The type treatment should not include “McCombs” unless it is part of the official name.
The secondary logo is available in certain instances. For things like polo shirts, vests, and jackets where the logo is on the chest, the primary logo should be used, and the program name can be added to the sleeve.
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