Typography

Licenses can be purchased from Font Bureau for Benton Sans Extra Compress, Benton Sans, and from Grilli Type for GT Sectra. The 1883 font is web friendly and replaces Benton Sans in your web/digital environment. 1883 can be downloaded for free.
	The main typeface used for the McCombs brand is Benton Sans Extra Compressed. The Extra Compressed version of Benton is used to evoke the idea of vintage signs seen in and around the city of Austin while still keeping it within the over arching UT brand font family.
	Benton Sans is the supporting typeface for the McCombs brand. It is used for body copy and can be used in place of Benton Sans Extra Compressed when type is too small to be legible.
	1883 Sans is a simple sans-serif and has a variety of weights to add texture and visual hierarchy within all digital applications, web usage, and Canva. 1883 Sans should NOT be used for print applications—use Benton Sans instead. We highly recommend that everyone install 1883 Sans. In instances where this is not possible, Arial may be used as an alternative.
	This brand platform is designed to utilize Benton Sans and 1883 Sans. However, certain instances may call for a more formal typeface. GT Sectra is our official serif font and can be used in more formal instances and projects. Contact us with questions.

View examples of typographic hierarchy styles.

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