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- A page’s call to action (fill out this form, make an appointment, attend this workshop) should be at the top of the page with the text hyperlinked to any relevant form or contact info
- Try to incorporate links into the body of your text
- Avoid linking words like "click here."
- For example, "The School of Undergraduate Studies oversees course flags and Signature Courses."
- Each page should speak to one audience
- For example, there should not be information for students and information for faculty on one page
- Keep paragraphs short with one main idea that is summarized in the heading
- The entirety of a page’s content should fit on one screen without having to scroll
- If there is a lot of excess content that you really can’t cut, make a new page and link to it within the text
- Link building names on your pages to their corresponding online maps on first reference
- For example, "Visit the Office of the Dean in MAI 202."
- There is no need to include a link to the same building if it is mentioned multiple times on one page
- Always link email addresses to names or prompts when available
- For example: “Please email us or call 512-471-8800 for more information.”
Images
- All images must images must have an alt tag. This ensures that site visitors using screen readers and other web accessibility devices can know the content of the image.
- The alt tag should clearly describe the main content of the image. Take a moment to write something that reflects what you see.
- For example: "Brent Iverson shakes hands with President Fenves"
- The alt tag should never be the same as the filename.
- CORRECT: <img src="Brent Iverson.jpg" alt="Brent Iverson shakes hands with President Fenves" />
- INCORRECT: <img src="Brent Iverson.jpg" alt="Brent Iverson" />
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