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- 2-3 months before event:
- Create marketing materials
- Marketing strategy (determine what you will do to market your show - do you have a budget for materials? Is this a print or digital campaign?)
- Define your audience (How much space do you have? Are you hoping to engage a specific audience? Devise strategies to reach that audience)
- Event description (and/or press release)
- Example of Our Country’s Good’s press release
- Event images- web images, press images, posters/flyer, slides
- If your project has a bigger budget, order any needed posters or print materials. (We suggest Document Solutions or Print Place).
- 1 month before:
- Create Facebook event (share with local arts community and personal community) Be sure to keep this information update as you get closer to your production.
- Submit slides to campus flat screens (see list below)
- For external audiences- submit to local calendar listings (see list below)
- FOR EVENTS HAPPENING IN WINSHIP OR DIRECTLY AFFILIATED WITH THE DEPARTMENT OF THEATRE AND DANCE: Submit web-ready files (500x500 pixels and 1450x550 pixels) to be added to the Department calendar on the website. Email megan.bommarito@austin.utexas.edu with additional questions or issues.
- Within that month:
- Reach out to interested parties
- Student groups, professors, external groups
- Other arts organizations in the Austin area
- Local schools and theatre programs
- Groups that may have a special interest in the subject mater of your piece (ex. If the focus of your work is on sustainability, reach out to local authorities and organizations who also support this mission)
- Post regular, engaging content on social media platforms. Be sure to tag relevant organizations and engage your audience.
- Post flyers and posters at local theatre venues, coffee shops, book stores, etc.
- If your project has a larger budget, distribution services can be purchased
through - through Motorblade Postering Services.
- through Motorblade Postering Services.
- 2-3 weeks before:
- Submit info/slide to Event Submission Form
- Send your press release to the Daily Texan
- Distribute any collateral (around campus and in building)
- 1 week before
- Ramp up creative content on digital platforms. Be sure to share any important information with your audience (box office opening times, parking information, etc).
- Send request to Marketing/Communications to email event details/information to Winship community. Unless you are a member of the listserve, you will not be able to send content to it without administrator approval.
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