We follow UGS design standards on every piece that represents the school to an audience outside of UGS staff. Using a defined look and feel helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. This includes using only the approved font combinations, color palette, and appropriate logos.
Overall Look & Feel
- Photos that focus on faces and expressions are in nearly every design. Use candid portrait-style closeups and photos that show animated interactions. Confused about digital photos? Here's a breakdown.
- Solid color blocks in the UGS palette anchor photos and white space
- Transparent color blocks over larger photos make text legible
- Large display text sits just above and just below photo edges
- Backgrounds are either flat white on larger pieces or a photo with bleed edges on smaller pieces
- Word counts are kept to a minimum
Go to our Gallery of Sample Designs to see some examples of previous collateral.
| 5x7" UGS promotional postcard. |
| 11x17" Research Week poster |
| 6x4" FIG postcard |
| 11.75x21'' FIG tabletop banner |
| 3.6x8.5" trifold flag brochure (dimensions when brochure is folded) |
Color Palette
All materials that you produce should only use colors from the palette below. Use the colors below, from the Pantone (PMS) Solid Coated palette.
Some of the colors in our palette are associated with specific programs, but any program in Undergraduate Studies is welcome to use any of the colors below. Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs.
Logos
Include the School of Undergraduate Studies logo and UT Austin word mark on all materials. The circle and text together comprise the logo. You can download your program's logos and the UGS logo here.
- Do not separate the text from the circle
- Do not change the size proportions of one part of the logo (i.e. resize the circle without resizing the text the same amount)
- Do not move the circle and the text closer together or further apart
Fonts
For titles, use Gotham. Gill Sans regular is the alternative for titles if you do not have Gotham. If you want to purchase Gotham, please contact the the UGS design team.
For body copy, use Palatino or Gotham book.
