We follow UGS design standards on every piece that represents the school to an audience outside of UGS staff. Using a defined look and feel helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. This includes using only the approved font combinations, color palette, and appropriate logos.
Overall Look & Feel
- Photos that focus on faces and expressions are in nearly every design. Use candid portrait-style closeups and photos that show animated interactions. Confused about digital photos? Here's a breakdown.
- Solid color blocks in the UGS palette anchor photos and white space
- Transparent color blocks over larger photos make text legible
- Large display text sits just above and just below photo edges
- Backgrounds are either flat white on larger pieces or a photo with bleed edges on smaller pieces
- Word counts are kept to a minimum
Go to our Gallery of Sample Designs to see some examples of previous collateral.
Templates and Logos
You can download templates for PowerPoint and MicrosoftWord from here.
You can download your program/UGS logo from here.
Use of Compass in Designs
You can use the compass image alone (with no text) as a spirit mark in your designs as we transition to the new UT logo system. Often times this will mean using it ghosted back (opaque) as a watermark.
Do not use it to replace a letter or part of one. Designs/logos that utilize the shape or outline of the compass or superimpose other words or elements on top of it are not acceptable.
The compass should always be secondary to the college, school, unit (CSU) or student group logo/words.
As a secondary mark, the compass must be smaller than the primary logo on the piece.The compass may not be the focus of the piece. Its placement must be in a less prominent location than the primary logo or message.
Color Palette
All materials that you produce should only use colors from the palette below. Use the colors below, from the Pantone (PMS) Solid Coated palette.
Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs.
Fonts
For titles, use Gotham or Benton Sans. Gill Sans regular is the alternative for titles if you do not have Gotham. If you want to purchase Gotham or Benton Sans, please contact the the UGS design team.
For body copy, use Palatino or Gotham book.
