UGS Color Palette:
Using a defined palette helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. All material that you and your office produce should use colors only from the palette below. Use the PMS numbers below to choose your colors for print, and the hex numbers for web.
Some of the colors in our palette are associated with specific programs, but any program in Undergraduate Studies is welcome to use any of the colors below. Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs.
Design Standards
Please use the UGS color palette, fonts, and logo on every piece of material that represents your office or what you do, and is intended for an outside audience. This includes posters, postcards, brochures, t-shirts, mugs, water bottles, and any other object or piece of paper that anyone outside of Undergraduate Studies will see. Also include the UT Austin wordmark (vector files available for download).
Fonts
For titles, we use Gotham, Century Gothic, or Myriad Pro. For body copy, we use Palatino for print or screen, or for a good sans serif (best for on-screen reading), try Gill Sans. Here is a great introduction to typography. And a good primer on typeface combinations is here.
Trademarks & Licensing
The university requires us to submit all of our designs to the Trademarks & Licensing office. T-shirts and other non-paper items with the UT Austin word mark must be approved before they are printed. Submit the Students & Internal Requests form with a design totrademarks@athletics.utexas.edu. Please allow five business days. Find out more abouttrademark policy.
Photo Release Form
The university has a standard Talent Release Form. If you are taking photos or videos of students, you should ask them to sign this. The form documents a subject’s agreement to let you record him or her, and also approves the use, exhibition, or distribution of the photos or video. It will clarify the fact that they are giving you permission to use the images on future promotional materials or a website, for example.
