We follow UGS design standards on every piece of material that represents Undergraduate Studies to an audience outside of UGS staff. This includes using only the approved font combinations, color palette, and appropriate logos on every printed or emailed item that comes out of your office. Templates for Word, InDesign, and Powerpoint are also available for your use. InDesign templates require some previous design background.
Overall Look & Feel
To tie everything that we do together, we use a few visual elements in all of our print and web pieces.
- We use photos in nearly every design, sticking with those that focus on faces and expressions. We like candid portrait-style closeups and photos that show animated interactions between students and students or students and professors.
- Solid color blocks in our palette (see below) anchor photos
- Transparent color blocks placed over larger photos allow us to make small text laid over photos more legible
- Large display text lies just above and just below photo edges
- Backgrounds are either flat white on larger pieces or a photo with bleed edges on smaller pieces. If flat white is used, one edge should be bordered with a solid or transparent color block.
Examples of UGS print materials
Click on the thumbnails to see larger pictures.
UGS Design Examples |
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Color Palette
Using a defined palette helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. All material that you and your office produce should use colors only from the palette below. Use the PMS numbers below to choose your colors for print, and the hex numbers for web.
Some of the colors in our palette are associated with specific programs, but any program in Undergraduate Studies is welcome to use any of the colors below. Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs.
Logos
The School of Undergraduate Studies logo and UT Austin word mark must be included on all materials. Program logos can be used as appropriate. You must use the circle and text of the logo together as a single logo.
- Do not separate the text from the circle
- Do not use just the words or just the circle part of the logo
- Do not change the size proportions of one part of the logo (i.e. resize the circle without resizing the text the same amount)
- Do not move the circle and the text closer together or further apart
Fonts
For titles, we use Gotham. For body copy, we use Palatino for print or screen and/or Gotham book.
Here is a great introduction to typography. And a good primer on typeface combinations is here. If you do not have an installed copy of Gotham, please contact the UGS communications team.
Trademarks & Licensing
The university requires us to submit all of our designs to the Trademarks & Licensing office. T-shirts and other non-paper items with the UT Austin word mark must be approved before they are printed. Submit the Students & Internal Requests form with a design to trademarks@athletics.utexas.edu. Please allow five business days. Find out more about trademark policy.
Photo Release Form
The university has a standard Talent Release Form. If you are taking photos or videos of students, you should ask them to sign this. The form documents a subject’s agreement to let you record him or her, and also approves the use, exhibition, or distribution of the photos or video. It will clarify the fact that they are giving you permission to use the images on future promotional materials or a website, for example.
