Design Guidelines

We follow UGS design standards on every piece that represents Undergraduate Studies to an audience outside of UGS staff. Using a defined look and feel helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. This includes using only the approved font combinations, color palette, and appropriate logos. Templates for Word, InDesign, and Powerpoint are available for your use. InDesign templates are available upon request and require software and working knowledge of the software. 

Overall Look & Feel

• Photos are in nearly every design, sticking with those that focus on faces and expressions. Use candid portrait-style closeups and photos that show animated interactions
• Solid color blocks in the UGS palette anchor photos and white space (see below)
• Transparent color blocks over larger photos make text legible
• Large display text lies just above and just below photo edges
• Backgrounds are either flat white on larger pieces or a photo with bleed edges on smaller pieces
• Word counts are kept to a minimum

Click on the thumbnails to see larger samples of our print pieces.

Color Palette

All materials that you produce should only use colors from the palette below. Use the PMS numbers below.

Some of the colors in our palette are associated with specific programs, but any program in Undergraduate Studies is welcome to use any of the colors below. Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs. 

Logos

Include the School of Undergraduate Studies logo and UT Austin word mark on all materials. The circle and text together comprise the logo. 

• Do not separate the text from the circle
• Do not change the size proportions of one part of the logo (i.e. resize the circle without resizing the text the same amount)
• Do not move the circle and the text closer together or further apart

Fonts

Use Gotham for titles. Gill Sans regular is the alternative for titles only if you do not have Gotham.

For body copy, use Palatino or Gotham book.

If you do not have an installed copy of Gotham, please contact the UGS communications team.