The DAMS responsibilities have been separated by role to facilitate accurate cataloging, management, and system maintenance.

Digital Asset Manager

• Oversees entire DAMS as custodian
• Responsible for the supervision and assistance for cataloging and developing metadata
• Acts as liaison between CSUs and the centralized DAMS at UM&CS
• Develops appraisal and retention schedule for digital assets
• Troubleshoots as necessary with IT staff
• Perform searches for users
• Maintains rights

Asset Creators (photographers, designers)

• Uploads materials to DAMS as they are created
• Catalogs and develops descriptive, clear, and consistent metadata for each digital asset using metadata schema
• Updates digital assets as necessary

Marketing Content Creators

• Uses the DAMS to search for and retrieve images relevant to their developed content
• Updates the metadata with new information such as when the asset was last used

Information Technology Services

• Troubleshoots technical problems with Digital Asset Manager
• Provides backend maintenance as needed

Supervisors

• Communicates and develops goals with Digital Asset Manager
• Troubleshoots curatorial problems with Digital Asset Manager
• Oversees long-term implementation with Digital Asset Manager