We follow UGS design standards on every piece that represents the school to an audience outside of UGS staff. Using a defined look and feel helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. This includes using only the approved font combinations, color palette, and appropriate logos.  

Overall Look & Feel

Go to our Gallery of Sample Designs to see some examples of previous collateral. 

Templates and Logos

The University of Texas at Austin adopted a new set of academic logos in 2015. Here is the current logo for the School of Undergraduate Studies:

Use of Compass in Designs

We no longer use the compass in UGS designs.

Color Palette

PLEASE NOTE: We are now using PMS 7584 (Coated) for all burnt orange uses.

All materials that you produce should only use colors from the palette below. Use the colors below, from the Pantone (PMS) Solid Coated palette.

Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs. 


For titles, use Benton Sans. If you would like us to purchase Benton Sans for your program, please contact your communications representative.

For body copy, use Palatino (for longer documents, with a lot of text) or Benton Sans (for shorter documents, with not much text).