The Website Steering Committee, led by the web content manager, will provide guidance to support the maintenance of quality and continued effectiveness of the LBJ core website. It will also consider existing sites related to the LBJ School and make recommendations toward alignment with the LBJ and UT brand.
The steering committee will govern based upon best practices in web development and content innovation, the vision and needs of the school, and data collected about user behavior on the website.
Specifically, the steering committee will:
- Regularly review reports analyzing user behavior and website success based on website goals and key performance indicators agreed upon by the committee
- Manage and/or support the processes necessary to determining and implementing iterative updates, including anticipating needs for content assets and managing and/or supporting content and multimedia acquisition processes
- Implement and oversee regular content strategy maintenance tasks to be performed by the web content manager, content owners and/or contributors, including:
- Annual benchmarking of peer institutions, to include a content gap analysis and brainstorm of new ideas
- Annual content audits, which provide content owners an opportunity to assess existing content and report issues and challenges
- User testing sessions, surveys, focus groups, etc., as needed, to assess user perception and behavior
The committee will be consulted as needed on:
- Content contributor roles and workflow
- Creating new pages
- Adjusting primary and secondary navigation
- Adding and/or adjusting new features and functionality
- Engaging external vendors to pursue content asset or technical development
The steering committee will meet on a quarterly basis but may convene at other times if needed based on current issues or questions.
Members of the Steering Committee
- Web content manager (chair) — vacant
- Faculty representative – vacant
- Executive leadership representative(s) – Anna Bell Gall
- Associate Dean for Research – Varun Rai
- Director of the Office of Student and Alumni Affairs — vacant
- Assistant Dean of Communications — Susan Binford
- Public Affairs representative — Tori Yu
- Professional Development representative — vacant
- IT manager — Caren Troutman
- Technical web developer — Mason Jones
