UGS Color Palette:
Using a defined palette helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. All material that you and your office produce should use colors only from the palette below. Use the PMS numbers below to choose your colors for print, and the hex numbers for web.
Some of the colors in our palette are associated with specific programs, but any program in Undergraduate Studies is welcome to use any of the colors below. Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs.
Logos
The School of Undergraduate Studies logo and UT Austin word mark must be included on all materials. Program logos can be used as appropriate.
Fonts
For titles, we use Gotham, Century Gothic, or Myriad Pro. For body copy, we use Palatino for print or screen, or for a good sans serif (best for on-screen reading), try Gill Sans. Here is a great introduction to typography. And a good primer on typeface combinations is here.
Trademarks & Licensing
The university requires us to submit all of our designs to the Trademarks & Licensing office. T-shirts and other non-paper items with the UT Austin word mark must be approved before they are printed. Submit the Students & Internal Requests form with a design totrademarks@athletics.utexas.edu. Please allow five business days. Find out more abouttrademark policy.
Photo Release Form
The university has a standard Talent Release Form. If you are taking photos or videos of students, you should ask them to sign this. The form documents a subject’s agreement to let you record him or her, and also approves the use, exhibition, or distribution of the photos or video. It will clarify the fact that they are giving you permission to use the images on future promotional materials or a website, for example.
