In your timeline
Dummy video we are going to cover with our "Pan and Scan"
Go to the project window by clicking on "command" 9 and click on the Effects pane
Go into "Effect Mode"
Click on Import Image
Navigate to the folder where your image is stored and select the "Still Image" you want to put the pan and zoom moves on.
Go to the beginning of the clip and add a keyframe by clicking the add keyframe icon "pink triangle"
Go to the end of the clip while still in "Effect Mode" and add an end keyframe
Go to the head of the effect and click on the first keyframe to make it active or "pink"
Choose to "Display:Target"
Change the size of the image to your liking
Once you have the starting position then go to the "End" keyframe and adjust it as well so that the image ends in the appropriate position.
Make sure that you have the source set to RGB Levels
Play the effect by clicking on the "Play Loop" button
Render the effect – click on the render effect icon