Identifying the School
The official name of the school is the Red McCombs School of Business. The official name is typically replaced by the formal name in general school communications and marketing materials. However, you may use the official name at your discretion.
The formal name of the school is the McCombs School of Business, or, if the association with the university is not clear from the surrounding context, the McCombs School of Business at The University of Texas at Austin.
Official Name
Red McCombs School of Business
Formal Name
McCombs School of Business
Formal Name in Copy
First Mention
The formal name in full should be used as the first or dominant mention of the school in a document, page, or website.
Secondary Mentions
After the formal name has been used, it is permissible to identify the school in secondary mentions as:
- The McCombs School
- McCombs
- Texas McCombs (see explanation that follows)
- The school
When to use Texas McCombs
Texas McCombs is an acceptable shorthand way of referring to the school — primarily in informal communication and marketing materials. Texas McCombs offers an effective way to tap the power of the internationally recognized Texas brand while at the same time building up the brand of the McCombs School.
The use of Texas McCombs is encouraged wherever it makes sense, both in written and oral communications. It is particularly well suited for external use, where the McCombs brand is not as well known as the Texas brand. Over time, its use will help increase the name recognition of the McCombs School, especially outside of Texas. However, using Texas McCombs is not mandatory. Use your judgment.
