UGS Color Palette:
We follow UGS design standards on every piece that represents the school to an audience outside of UGS staff. Using a defined palette look and feel helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. All material that you and your office produce should use colors only from the palette below. Use the PMS numbers below to choose your colors for print, and the hex numbers for web. This includes using only the approved font combinations, color palette, and appropriate logos.
Overall Look & Feel
- Photos that focus on faces and expressions are in nearly every design. Use candid portrait-style closeups and photos that show animated interactions. Confused about digital photos? Here's a breakdown.
- Solid color blocks in the UGS palette anchor photos and white space
- Transparent color blocks over larger photos make text legible
- Large display text sits just above and just below photo edges
- Backgrounds are either flat white on larger pieces or a photo with bleed edges on smaller pieces
- Word counts are kept to a minimum
Go to our Gallery of Sample Designs to see some examples of previous collateral.
Templates and Logos
The University of Texas at Austin adopted a new set of academic logos in 2015. Here is the current logo for the School of Undergraduate Studies:
- You can download templates for PowerPoint and MicrosoftWord from here.
- You can download your program/UGS logo from here.
- You can download a summary of the logo guidelines here. The complete UGS/UT brand guidelines for logo usage can be downloaded here.
Use of Compass in Designs
We no longer use the compass in UGS designs.
Color Palette
PLEASE NOTE: We are now using PMS 7584 (Coated) for all burnt orange uses.
All materials that you produce should only use colors from the palette below. Use the colors below, from the Pantone (PMS) Solid Coated palette.
Some of the colors in our palette are associated with specific programs, but any program in Undergraduate Studies is welcome to use any of the colors below. Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs.
Logos
The School of Undergraduate Studies logo and UT Austin word mark must be included on all materials. Program logos can be used as appropriate.
Fonts
For titles, use Benton Sans. If you would like us to purchase Benton Sans for your program, please contact your communications representative.
we use Gotham, Century Gothic, or Myriad Pro. For body copy, we use Palatino (for print or screen, or for a good sans serif (best for on-screen reading), try Gill Sans. Here is a great introduction to typography. And a good primer on typeface combinations ishere.
Trademarks & Licensing
The university requires us to submit all of our designs to the Trademarks & Licensing office. T-shirts and other non-paper items with the UT Austin word mark must be approved before they are printed. Submit the Students & Internal Requests formwith a design totrademarks@athletics.utexas.edu. Please allow five business days. Find out more abouttrademark policy.
Photo Release Form
longer documents, with a lot of text) or Benton Sans (for shorter documents, with not much text).
The university has a standard Talent Release Form. If you are taking photos or videos of students, you should ask them to sign this. The form documents a subject’s agreement to let you record him or her, and also approves the use, exhibition, or distribution of the photos or video. It will clarify the fact that they are giving you permission to use the images on future promotional materials or a website, for example.