Eloqua is a email marketing tool that replaced iModules in December 2016. In order to access Eloqua, you must first attend a training session (VI250).
How to Set Up a Campaign
You'll be organizing your work based on its purpose. There are seven identified purposes to choose from: Newsletter, Event, Solicitation, Promotional, Informational, Features, and Professional Development.
Naming Conventions
Naming conventions are extremely important when working in Eloqua. Use this naming convention when creating your work: CSU(Subdept)_FY_Purpose_Name_Asset Type
CSU(Subdept): The four-letter code for the CSU. The School of Undergraduate Studies's CSU code is UGST.
FY: the fiscal year. This should use seven characters formatted as such: FY16-17
Purpose: Newsletter, Event, Solicitation, Promotional, Informational, Features, Professional Development, and Class Year Marketing are available options.
Name: The campaign name.
Asset Type: This will be a two or three character code to abbreviate the type of asset you're creating. These are the pieces that make up your campaign as a whole and include Emails, Forms, Landing Pages, Segments, Lists, and Filters. In the case of campaigns using multiple emails, landing pages, etc, append the end of the Asset type and include a more specific name, i.e. EML1_EmailIntro, EML2_EmailFollowup. The codes for the assets you'll be using are listed below.
| Asset Type | Asset Code |
|---|---|
| Campaign | CMP |
| EML | |
| Filter | FLT |
| Form | FRM |
| Landing Page | LP |
| List | LST |
| Segment | SEG |
Example: UGST_FY 16-17_Newsletter_Compass Points February 2017_EML
Reminders
Be sure to update the default ‘reply to’ address when sending your newsletter. To make this change, go to the Actions menu (the double arrow at the top right), choose ‘Settings’, and type your reply-to name and address in the Reply-to fields (under the ‘Advanced’ heading). Otherwise, your email will go to utemail@fortyacres.utexas.edu.
- If you are new to Eloqua, let Alan Grimes know that you ned to be added to the contacts list so you can send yourself email previews.
- Keep in mind marketing best practices when crafting your campaign.
Resources
Eloqua Support List Serve: eloqua-support@utlists.utexas.edu
