We follow UGS design standards on every piece that represents Undergraduate Studies the school to an audience outside of UGS staff. Using a defined look and feel helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. This includes using only the approved font combinations, color palette, and appropriate logos. Templates for Word, InDesign, and Powerpoint are available for your use. InDesign templates are available upon request and require software and working knowledge of the software.
Overall Look & Feel
- Photos are in nearly every design, sticking with those that focus on faces and expressionsexpressions are in nearly every design. Use candid portrait-style closeups and photos that show animated interactions. Confused about digital photos? Here's a breakdown.
- Solid color blocks in the UGS palette anchor photos and white space (see below)
- Transparent color blocks over larger photos make text legible
- Large display text lies sits just above and just below photo edges
- Backgrounds are either flat white on larger pieces or a photo with bleed edges on smaller pieces
- Word counts are kept to a minimum
Click on the thumbnails to see larger samples of our print pieces.
| 5x7" UGS promotional postcard. |
| 11x17" Research Week poster |
| 6x4" FIG postcard |
| 11.75x21'' FIG tabletop banner |
| 3.6x8.5" trifold flag brochure (dimensions when brochure is folded) |
Color Palette
Go to our Gallery of Sample Designs to see some examples of previous collateral.
Templates and Logos
The University of Texas at Austin adopted a new set of academic logos in 2015. Here is the current logo for the School of Undergraduate Studies:
- You can download templates for PowerPoint and MicrosoftWord from here.
- You can download your program/UGS logo from here.
- You can download a summary of the logo guidelines here. The complete UGS/UT brand guidelines for logo usage can be downloaded here.
Use of Compass in Designs
We no longer use the compass in UGS designs.
Color Palette
PLEASE NOTE: We are now using PMS 7584 (Coated) for all burnt orange uses.
All materials that you produce should only use colors from the palette below. Use the PMS numbers below.Some of the colors below, from the Pantone (PMS) Solid Coated palette.
in our palette are associated with specific programs, but any program in Undergraduate Studies is welcome to use any of the colors below. Primary colors should be used as main or accent colors, and secondary colors are neutrals chosen to match well with our primary palette and to fill up “white space” in designs.
Logos
Include the School of Undergraduate Studies logo and UT Austin word mark on all materials. The circle and text together comprise the logo.
- Do not separate the text from the circle
- Do not change the size proportions of one part of the logo (i.e. resize the circle without resizing the text the same amount)
- Do not move the circle and the text closer together or further apart
Fonts
Fonts
For titles, use Benton Sans. If you would like us to purchase Benton Sans for your program, please contact your communications representativeUse Gotham for titles. Gill Sans regular is the alternative for titles only if you do not have Gotham.
For body copy, use Palatino or Gotham book.
If you do not have an installed copy of Gotham, please contact the UGS communications team.
(for longer documents, with a lot of text) or Benton Sans (for shorter documents, with not much text).
