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BRING THE McCOMBS SCHOOL OF BUSINESS BRAND TO LIFE THROUGH MESSAGING, VISUAL IDENTITY, TYPOGRAPHY, COLOR, AND VOICE.

These guidelines bring together all the components you need to communicate the Texas McCombs brand. They establish guidance for visual and written communications to highlight your department’s, program’s or center’s unique value proposition and differentiation.


BRAND POSITIONING

As one of the nation’s premier business schools, Texas McCombs is an unrivaled launch pad for the ideas of enterprising thinkers and doers. Our brand manifesto, brand positioning idea, and brand personality statement offer McCombs marketers a variety of ways to express the school’s distinctive voice and image.

LOGO

Over the years, the proliferation of individual logos across the school has created confusion and diluted the McCombs brand. So, as the school continues to identify new ways to strengthen its brand positioning, we have created a new logo system that offers a better user experience and is more easily recognized.

VISUAL IDENTITY GUIDELINES

Our visual identity and brand architecture are based on the university’s system, which conveys a both a strong sense of academic tradition and future-focused momentum. The McCombs logo configurations, typography, color palette, and supporting marks all reflect the University of Texas at Austin’s brand excellence while reflecting the school’s own distinctive essence.

RESOURCES AND TEMPLATES

Consistency in graphics and messaging makes it easy for people to form positive bonds with the brand. Consistency signals reliability and evidence of planning, longevity and strength, and a strong, proud tradition. Please use the available templates when possible. If you have a need for a specific template, or have any questions regarding the McCombs brand or guidelines, please email brand@mccombs.utexas.edu.


QUICK START GUIDE

Download a one page PDF with interactive links to the McCombs School of Business Branding wiki. This will help with onboarding new hires, as will as serve as communication to help promote the Texas McCombs brand.

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