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BENTON SANS
The supporting typeface in The University of Texas brand architecture is Benton Sans. It is our official sans serif font and it is extremely versatile with six weights, all with matching italics, and is appropriate for all uses.
It works especially well for bold headlines and shorter blocks of body copy. It’s also suited for smaller captions and call-outs, as well as disclaimer and legal copy.
Digital
When Benton Sans is not available (email, PowerPoint, on-line, etc), use Arial. This font is web friendly and can replaceBenton Sans in your web/digital environment. 1883 can be downloaded for free. | |
| The main typeface used for the McCombs brand is Benton Sans Extra Compressed. The Extra Compressed version of Benton is used to evoke the idea of vintage signs seen in and around the city of Austin while still keeping it within the over arching UT brand font family. |
| Benton Sans is the supporting typeface for the McCombs brand. It is used for body copy and can be used in place of Benton Sans Extra Compressed when type is too small to be legible. |
| 1883 Sans is a simple sans-serif and has a variety of weights to add texture and visual hierarchy within all digital applications, web usage, and Canva.
We highly recommend that everyone install 1883 Sans. In instances where this is not possible, Arial may be used as an alternative. |
| This brand platform is designed to utilize Benton Sans and 1883 Sans. However, certain instances may call for a more formal typeface. GT Sectra is our official serif font and can be used in more formal instances and projects. Contact us with questions. |
View examples of typographic hierarchy styles.
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Licenses
Texas McCombs has purchased a limited number of licenses for use by McCombs faculty and staff. One license is for a single user. Request licenses for Benton Sans by emailing brand@mccombs.utexas.edu. Student employees who need access to these fonts can place a request through their faculty/staff supervisor.
Additional licenses can be purchased from Font Bureau for Benton Sans. The license provided from Texas McCombs does not include Benton Sans Extra Compressed this is a separate purchase.
GT SECTRA
GT Sectra is a contemporary serif typeface that combines the calligraphy of the broad nib pen, with the sharpness of a knife. It is our official serif font.
This typeface presents itself as a grounded, established academic institution. As one of the first institutional users of this typeface, the University of Texas at Austin has successfully and quickly come to own this typeface.
Digital
When GT Sectra is not available (email, PowerPoint, online, etc), please use Georgia in your web/digital environment.
Licenses
Texas McCombs has purchased a limited number of licenses for use by McCombs faculty and staff. One license is for a single user. Request a license for GT Sectra by emailing brand@mccombs.utexas.edu. Student employees who need access to these fonts can place a request through their faculty/staff supervisor.
Additional licenses can be purchased from Grilli Type for GT Sectra.